BRAND DEVELOPMENT

Queen City Growlers

This branding development package was created in fewer than 24 hours for Queen City Growlers, which is based in Charlotte, NC, as part of Crash Campaign 2017 through UNC’s School of Media and Journalism. As the designer, using only their logo and pre-existing written content, I directed a rustic yet fresh and clean color palette to highlight the brand’s classic and nostalgic tone while also giving a nod to its sleek, modern feel.

The package won 1st place in its category and 2nd place overall. Queen City Growlers even incorporated the recommended design updates on its site.

Programs Used:
• Adobe Illustrator
• Squarespace
• Canva